Helsinki, Finland. Good sparks were flying at the Nordics’ top annual media gathering – l to r: Pia Kalsta, CEO of Finland’s leading newsmedia, magazine, TV, Radio, Events & Classified advertising giant, Sanoma Media Finland, with interviewer & moderator Mobilium Global chief executive Ralph Simon, & Merja Yla-Anttila, Chief Executive of Finland’s National Public Service Media company, YLE – whose 4 TV channels & 24 regional radio stations reach 99% of all Finns. Media Honeypot has grown to become the must-attend Nordics’ annual media conference attracting top cross-media execs from Scandinavia, the Nordics , Europe, UK & USA.