Dateline: Singapore – YouTube global chief & Mobilium

Seen backstage, having a chat & catching up at All That Matters, the great annual Asia-Pacific conference produced by Jasper Donat & Branded Asia – now considered the very leading event of its kind in APAC, bringing together the top execs in social media, music, marketing & eSports.

l to r: Ruuben van den Heuwel, Head of Music Partnerships, You Tube & Google Play (South East Asia, Australia & New Zealand; Lyor Cohen, Global Head of Music at You Tube & Google Music; & Mobilium Global Chief Executive Ralph Simon. Lyor had just finished his very impressive keynote interview with Billboard’s Lars Brandle, in which he spoke about the rise & rise of You Tube & its impact across Asia Pacific. The capacity All That Matters’ audience loved hearing Lyor speak about his plans for You Tube in this key part of the world.