Dateline: Hamburg, Germany – Reeperbahn Festival

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Hot session: l. to r. Dr Michael Trautmann, Creative director of top German ad agency Thjnk; Ralph Simon, Mobilium Global CEO; Ralf Luelsdorf, Deutsche Telekom Group HQ Global head of Music & Entertainment Experience creation & marketing, and Reeperbahn Festival organiser, Ms Amke Block. Seen after the outstanding session of Brands In Music – examining how Audi & Deutsche Telekom/T-Mobile cleverly use music as a ‘leitmotiv’ within Big Brands’ strategic marketing & cross-media authenticity advertising. Reeperbahn rocks !!