r to l: The great American sculptor & artist Jeff Koons, chatting to Mobilium Global Chief Executive Ralph Simon at the brilliant ‘Brilliant Minds’ gathering, where they were both featured speakers. Koons’ Balloon Dog sculptures, probably his best-known works, transpose an ephemeral childhood memory into an enduring form. His work looks cheap, but is expensive, & an ingenious reversal of economic logic that forms the basis for his stunning commercial success. Rather than offending the art snob, Koons has challenged top collectors to revise their notions of what fine art looks like. This is a brilliant marketing strategy. His work brings the highest prices of any living artist on the auction market & evidence of a turning point in art history, Koons is a new kind of genius in art & a wonderful guy to boot.