The Global Mobile Warrior plane is getting ready to fly out to Barcelona for the month-end gathering of the 2012 Mobile World Congress – the largest gathering on earth for the mobile and wireless industry. Over 50,000 mobile professionals will descend upon the Catalonian city of Barcelona where it is hoped that a planned taxi strike will not inconvenience attendees. Handset makers, and representatives of the world’s 800+ mobile phone networks and telcos will be there to hear and see the latest innovation and what’s coming next for the mobile phone industry. Rapid conversion to smartphones and upgrading from feature phones is driving a massive upswing in new handset sales around the world. With some 5.5bn mobile phone users, and millions of wireless machines being able to communicate with each other is making for a fascinating future for those who think ahead and plan the mobile personality of their brand, company, service or involvement – and especially so when social media and social broadcasting become the norm of people on mobile world wide.

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